Well, im from spain and somethings are hard to explain.
The idea have basically two points:
1º Another map.
Just not the Earth or the Earth in Pangea times or Marth or a fictional world but not the earth.
Maps like this:

This is just a example.
The other points are the countries of that world, with their owns cities...
And the ambience of the world, the history...
Make events-tournaments in the forum to write the history of that world.